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Facilitated Group
Rich Picture
A group of people collaboratively creates a visual diagram that captures the key elements, relationships, and contextual factors of a complex situation. The participants then extract the primary challenges from this shared representation.
When This Method Fits
Typical duration
Hours
Typical cost
Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Cross-sectional multi-group study
Minimum units needed
4
1Best Fit When
Best when a situation is too complex and interconnected to describe well in words alone, and a shared visual exploration would surface more.