Back to library
Simulated Delivery
Role Play
Team members perform a simulated scenario, either scripted or unscripted, to act out user interactions with an idea, experience, or product, often internally first. The simulation may include assigned roles with defined objectives, and can be followed by reflection and structured feedback.
When This Method Fits
Typical duration
Hours
Typical cost
Minimal – Low
Fidelity level
Talk Only
Stage
Discovery, Feasibility
Hypothesis type
Feasibility
Goal type
Find product-market fit, Deepen product-market fit, Validate go-to-market strategy, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Cross-sectional multi-group study
Minimum units needed
2
1Best Fit When
Best when a team needs a fast, cheap way to explore how an interaction or idea might play out before investing in building something to test with real people.