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Desk Research
Search Trend Analysis
Analyze publicly available online search data, such as search volume, related queries, or historical trends, to determine whether people are actively seeking solutions to a problem, reveal changes in interest, seasonality, or emerging popularity, and validate real-world demand or interest without direct interaction with individuals.
When This Method Fits
Typical duration
Hours – Days
Typical cost
Minimal – Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Validate go-to-market strategy, Maximize societal impact
Randomization
N/A
Study design
Descriptive single-case study
Minimum units needed
1
1Best Fit When
Best when you need a very cheap, quick early signal of whether real-world demand exists for a problem, without talking to anyone.