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Real World Trial
Sell the Future
The team offers a planned but unbuilt feature to external customers, prioritizing its development if the customer commits to paying for it upfront. This involves direct interaction with customers to gauge demand and willingness to pay.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Minimal – Low
Fidelity level
Live Limited
Stage
Validation
Hypothesis type
Desirability, Viability
Goal type
Deepen product-market fit
Randomization
N/A
Study design
Individual case report
Minimum units needed
5
1Best Fit When
Best when you have existing customers requesting specific features and want a genuine willingness-to-pay signal before building them.