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Facilitated Group
Sketch Mapping
Participants draw maps to visually represent their understanding of a geographically defined issue, such as resource ownership, degradation, or availability. Evaluators then analyze these maps to uncover spatial patterns, disparities, or specific impacts.
When This Method Fits
Typical duration
Hours – Days
Typical cost
Low
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Exploratory
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact
Randomization
N/A
Study design
Individual case report, Cross-sectional multi-group study
Minimum units needed
3
1Best Fit When
Best when you need to surface people's own spatial understanding of an issue, in a format accessible without technical mapping tools.