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Desk Research
Social Media Listening
Monitor public social media platforms for mentions of specific keywords, brands, or competitors, then analyze the collected posts to extract trends, opinions, and feedback from external users.
When This Method Fits
Typical duration
Weeks – Months
Typical cost
Low – Medium
Fidelity level
Talk Only
Stage
Discovery
Hypothesis type
Desirability
Goal type
Find product-market fit, Validate go-to-market strategy, Maximize societal impact, Drive corporate innovation / R&D
Randomization
N/A
Study design
Individual case report
Minimum units needed
30
1Best Fit When
Best when your target audience or competitors already generate meaningful public social media conversation to monitor.