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Interview
Stories of Change
External participants share specific, structured narratives about events that demonstrate the change brought about by a product or initiative. These stories are collected and presented to highlight what is valued in the observed outcomes.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low
Fidelity level
Talk Only
Stage
Implementation
Hypothesis type
Outcome
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact
Randomization
N/A
Study design
Individual case report
Minimum units needed
5
1Best Fit When
Best when you want concrete, specific narrative evidence of the change an initiative produced, in the words of those who experienced it.