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Facilitated Group
Storyboard Performance
A team creates a sequence of simple visual frames to map out key moments of their concept, then performs the sequence for their colleagues to gather feedback.
When This Method Fits
Typical duration
Hours
Typical cost
Minimal – Low
Fidelity level
Mockup
Stage
Discovery, Feasibility
Hypothesis type
Feasibility
Goal type
Find product-market fit, Deepen product-market fit, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Cross-sectional multi-group study
Minimum units needed
2
1Best Fit When
Best when a team needs a fast, cheap way to think through and get feedback on a specific interaction or concept component before building it.