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Desk Research
Web Analytics
The method involves analyzing data from a live website or system, such as clicks, form submissions, and traffic patterns, to map the user journey, identify inefficiencies, and pinpoint pain points or bottlenecks. If visitor numbers are too low to yield useful data, additional traffic can be directed to the site through external means.
When This Method Fits
Typical duration
Days – Weeks
Typical cost
Low – Medium
Fidelity level
Live Full
Stage
Implementation
Hypothesis type
Execution
Goal type
Deepen product-market fit, Maximize societal impact, Drive corporate innovation / R&D, Improve operational efficiency
Randomization
N/A
Study design
Individual case report
Minimum units needed
100
1Best Fit When
Best when an existing live system already generates enough usage data to reveal real behavioral patterns and bottlenecks.